Protect the life you've worked so hard to build

Family Protection

Protect the life you've worked so hard to build

Life insurance, mortgage protection, and living benefits that keep your family standing — no matter what happens next.

254 FINANCIAL GROUP

Protect What Matters. Build What's Next.

You didn't get here by accident. The life you've built took years of discipline, sacrifice, and hard decisions — it deserves a plan.

At 254 FINANCIAL GROUP, we help individuals, families, and business owners turn hard-earned success into lasting security, through personalized insurance, retirement, and wealth-building strategies.

Whether you're protecting the people you love, planning for retirement, growing a business, or shaping the legacy you'll leave behind, we'll help you get there with a plan tailored to your life.

No cost · No obligation · Response within 1 business day

Trusted by Families. Driven by Purpose.

  • Over 3,000 Families Protected
  • MDRT Qualified Financial Professional
  • Personalized Financial Solutions
  • Access to Leading Insurance Carriers
  • Helping Families Build, Protect & Preserve Wealth
  • Solutions Designed Around Your Goals

What We Do

Solutions Designed Around Your Goals

  • Life InsuranceIncome replacement and peace of mind for the people who depend on you.
  • Retirement PlanningIncome strategies designed to last as long as you do.
  • Indexed Universal Life (IUL)Tax-advantaged growth with protection built in.
  • AnnuitiesPredictable, guaranteed income you can't outlive.
  • Living BenefitsAccess your policy during critical, chronic, or terminal illness.
  • Health InsuranceIndividual, family, and Medicare coverage that fits your budget.
  • Mortgage ProtectionKeep your family in the home you worked hard for.
  • Final ExpenseSimple coverage so loved ones never face the bill alone.
  • Wills, Trusts & Estate PlanningTransfer wealth clearly, privately, and without delay.
  • Business & College PlanningProtect what you've built and fund what's next.

Financial Planning, Made Personal

No two families are the same. So why should their financial plans be?

We start by listening, not selling. Before we recommend a single solution, we take time to understand your goals, your priorities, and the future you're working toward.

Because a financial plan that reflects your actual life doesn't just protect your money. It gives you the clarity to make every decision that comes next.

Bilha Wachira, Founder & CEO of 254 FINANCIAL GROUP

Guided by Purpose. Driven by People.

Bilha Wachira

254 FINANCIAL GROUP was founded by Bilha Wachira on a simple belief: financial planning should be personal, understandable, and built around the people it serves, not the products being sold.

That belief has since helped thousands of families protect what they've built, prepare for the unexpected, and move forward with clear, confident plans; earning industry recognition for excellence along the way.

Meet Our Founder

Solutions

Solutions for every stage of life.

A multigenerational family together at home

Family Protection

Give the people you love a safety net for the moments no one sees coming.

Explore Family Protection
A retired couple walking on the beach at sunset

Retirement & Wealth

Build wealth today so tomorrow takes care of itself.

Explore Wealth Planning
A doctor reassuring a patient in a bright clinic

Health Protection

Coverage that protects your health and your finances at the same time, because a crisis shouldn't cost you both.

Learn More
Hands signing estate planning documents with a fountain pen

Legacy Planning

Leave behind more than what you've saved. Leave behind clarity, security, and peace of mind.

Explore Legacy Planning
A small business owner standing in their workshop

Business Solutions

Protect what you've built. Prepare for what's coming next.

Explore Business Solutions
A college graduate celebrating with parents on campus

Education Planning

Turn today's dreams for your children into tomorrow's paid-for opportunities.

Start Education Planning

Trusted Partnerships

The right coverage, not just the only option available.

We partner with leading insurance carriers to compare solutions and help you choose the one that best fits your life, your family, and your financial goals.

A+ Rated Carriers
National Networks
Multi-Carrier Access
Independent Advice

Our Partners

The carriers behind your coverage.

As an independent brokerage, we work with a broad network of highly rated national carriers, so your plan is chosen on merit, not on what one company happens to sell.

Logos of partner insurance carriers including Americo, Aetna, AIG, Global Atlantic, National Life Group, Gerber, Transamerica, F&G, Oxford Life, Royal Neighbors of America, Athene, Foresters Financial, Mutual of Omaha, John Hancock, Columbian Financial Group, Prosperity Life Group, North American, American-Amicable, ReliaShield and Guardian Wealth Strategies

Our Impact

Measured in families, not just numbers.

3,000+

Families Protected

50+

Financial Professionals Mentored

Million Dollar Round Table (MDRT) Qualifier

$1 Million+

Own Pen Production Achievement

Real Stories

Real stories. Real peace of mind.

"Bilha took time to explain everything in a way we could understand. We didn't feel pressured; we felt cared for."

"For the first time, we felt like someone truly understood the challenges immigrant families face. She helped us create a plan that protects our future."

"Working with 254 FINANCIAL GROUP gave us confidence that our children and our family back home would be protected no matter what happens."

Our Process

Four simple steps to confidence.

01

Step One

Schedule a free consultation.

02

Step Two

We'll learn about your goals, priorities, and financial picture.

03

Step Three

Receive personalized recommendations designed around your needs.

04

Step Four

Move forward knowing your family and future are protected.

Building Future Leaders

Our mission extends beyond serving clients.

Through mentorship, leadership development, and our vision for the 254 Financial Leadership Academy, we're helping develop the next generation of financial professionals who will educate, serve, and strengthen communities for years to come.

Because true success isn't measured by what we achieve alone — it's measured by the lives we help transform.

Explore Career Opportunities

Your future deserves a plan.

Every milestone starts with one decision. Whether you're starting your financial journey or shaping the legacy you'll leave behind, we're ready to help you take the next step. Let's build your future together.

Schedule your consultation

A quiet hour with a licensed advisor. No cost. No pressure.

Schedule Your Consultation

Contact our team

Questions first? Reach out and we'll point you in the right direction.

Contact Our Team